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Main aims: (a) actively raising awareness among important stakeholders of the concept of preferential treatment in line with the 2005 unesco convention; researching good practice examples from germany and abroad and making them visible (b) developing the concept of fair culture as a driver for german cultural policy and development cooperation, as well as at european and international level, in order to strongly promote a balanced flow of cultural goods and services as well as fair working conditions for artists and cultural professionals target groups: domestic and international stakeholders and experts; decision-makers involved in fair trade in policymaking, the cultural sector, academia, business and civil society; artists, cultural professionals and producers around the world, with a focus on the global south expected results: identifying and making visible good examples from practice (incl. joint study with the federal ministry for economic cooperation and development (bmz); developing a "60 minutes for fair culture" format for film, books and music; creating a platform for networking and cooperation between international actors from the fair trade movement and the cultural and creative sectors; in the medium term: producing an analysis of the cultural value chain in the digital context with consideration for fair culture and developing recommendations for action