UNESCO Goodwill Ambassadors
Through the actions of its Goodwill Ambassadors, Artists for Peace and Champions, UNESCO raises public awareness of its mandate and programmes.
Once appointed, the Goodwill Ambassadors agree to use their talent and fame to carry high UNESCO’s values and goals, through the events that they organize, the projects that they carry out and the debates in which they participate.
The UNESCO Goodwill Ambassadors programme also increases the visibility of UNESCO's actions to make them more widely known to decision-makers and the general public.
