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Establishment of the youth service “funk” in 2016

Where
Germany
When
2020
Who
Broadcaster swr (südwestrundfunk)
Website of the policy/measure
Read the full report

Description of the policy/measure

Main aims: creating contemporary content for adolescents and young adults; familiarising and involving a young audience with the output of public broadcasters; examining matters of democracy and social cohesion to actively address the social, democratic and cultural needs of 14- to 29-year-olds target groups: 14- to 29-year-olds of all genders expected results: generating media output for young users on social and political topics, thereby filling a crucial gap; reaching mobile and internet-savvy target audiences by having "funk" play its content via major private media platforms
2005 Convention Monitoring Framework Goal(s)
Area(s) of Monitoring
Sustainable Development Goal(s)
Transversal Priority(ies)

Results achieved

Videos put out via more than 60 distribution channels and posted on www.funk.net; opportunity created for collaboration with partners from the internet video scene and young media creators; 291 million views achieved on youtube and 102 million on facebook between october 2016 and october 2017

Financial resources allocated to the policy

Eu45 million

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