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The nations of south america share identity traits and a common history, which are elements that facilitate cultural exchange. however, it is necessary to continue to strengthen the sector at the regional level, empowering trade corridors, promoting the association of value chains, and seeking complementarity in fair, festival and international market participation, among other aspects.micsur works with six sectors of the cultural industries, namely:performing artsaudiovisualdesignpublishingmusicanimation and videogames the first version of micsur was held in mar del plata, argentina, in may 2014, with the participation of:10 countries.800 buyers and sellers from south america.80 international buyers from spain, japan, finland, united kingdom, usa and china.500 face-to-face meetings during business roundtables.50 activities between forums, conferences, workshops and sectoral talks.1 fashion show with the participation of designers from the 10 countries of south america.30 live performances (showcases).8 institutional meetings of latin american cultural organizations. miscur has six main lines of action:forums (academic agenda)artistic presentations (showcases of music and performing arts)catwalk (fashion show)business roundtablescafes (networking spaces)fair (stands for countries and entrepreneurs of culture)