Farai was co-founding Executive Director of the Culture Fund of Zimbabwe Trust, a not-for-profit organization connecting African communities with financial and technical resources, helping lead African thought research and discourse and harnessing the power of the creative arts in sustainable development approaches. For over 20 years, he has led key cultural institutions, advanced resource mobilization for cultural and creative industry research and projects, and advised local and national cultural policies, of which most recently the National Arts Council of Zimbabwe on developing a music strategy and the Ministry of Culture in Namibia on the elaboration of a local content measure. Farai has served on the cultural policy committee for the Pan African organisation, Arterial Network and on the board of Art Moves Africa. He has helped strengthen cultural governance capacities in Zimbabwe and has advocated for culture as an important contributor to sustainable development. From 2000 to 2006, he was the Director of the Zimbabwe International Film Festival Trust. In 2018, he was awarded the Zimbabwe National Association of Non-Governmental Organizations Best NGO Director for his role in advocating for the infusion of culture in sustainable development approaches. He was also named one of the 100 Great Zimbabweans 2017 (Arts and Culture) and was a fellow of the DeVos Institute of Arts Management Kennedy Center for the Performing Arts, Washington DC (2012-2014). Farai has academic training in Engineering (Paul Sabatier University - Toulouse, France); Master of Business Administration (Chevening Scholar at Middlesex University Business School); and the arts.