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Culture is key in achieving a more sustainable world
UNESCO’s Global Report Re|Shaping Policies for Creativity found that the creative sector is underutilized and can play a powerful role in influencing the way people and governments respond to climate change.
Over the last decade, public investment in culture and creativity has declined at the global level. Today, much of the project funding in the cultural and creative sectors within developing countries is ensured by private foundations and international NGOS.
The Global Report advises three key actions that need to be taken to utilize culture for sustainable development. First, increased funding for the cultural and creative sector is needed. Second, there should be more investment in creativity for sustainable development. And third, stronger partnerships between governments, civil society, the private sector and artists are essential for the design, implement and exchange of good practices to culture and creativity are part of the solution for a sustainable future.
To this end, the UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions has helped create a greater understanding of the role of culture in sustainable development.
Yarri Kamara, Policy Researcher and Co-author of Re|Shaping Policies for Creativity argues that a key strength of the 2005 Convention is that it forces policymakers to view the influence of culture on development from a much broader perspective.
The arts can play a key role in amplifying the indigenous knowledge that many developing countries possess, offering us new pathways for shifting towards greater balance with nature.
Just as culture and creativity can help us recognise our environmentally destructive behaviours, they can also inspire creative solutions and stronger policies. And together, we can build a more resilient and sustainable future for all.
My artworks are created with ancestral techniques, that I learned from my grandmothers.
She believes that ancient knowledge of sustainable practices can help inform the way we interact with our world today. This is particularly important in the textile business, which is one of the most polluting industries in the world.
Some of her most impactful works are her monochrome coral reef textiles. They are a stark visual reminder of the bleaching that happens when coral reefs die off.
Art is one of the best ways for me to raise awareness of climate change. Because it can be shown to a lot of people who can appreciate it and be moved by it.
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To find out more about Vanesssa Barragão's work and learn how culture can contribute to sustainable development watch:
Integrating culture in sustainable development frameworks is the third goal of UNESCO’s Global Report Re|Shaping Policies for Creativity. The report provides governments, private organisations and civil society with the insights needed to collectively improve legislation, protect artists, and safeguard artistic freedom. Read it here.