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• Analysis of codes and conventions in news media
• Application of codes and conventions to a news story
• Media languages and meaning; assessment and analysis of news and information

After completing this unit, educators and learners will be able to:

• Analyse the codes and conventions used in television, radio and newspaper, online or offine, coverage of an event
• Apply these codes and conventions to a particular news story
• Evaluate the ways in which a medium and its particular codes and conventions can shape the message being conveyed
• Assess the information that can be conveyed through the use of a particular medium

Imagine that a government is planning to change legislation that will negatively affect environmental protection or gender equality concerns in sustainable development. A government official has just made a speech to justify the government's position. A large group of young people are present to peacefully protest. Some violent persons infiltrate the protest and a struggle breaks out between the protesters and security forces. To analyze how the media might cover this situation, educators and learners should reflect on the following questions: Consider who these young people might be? What gender groups are present? How do they present themselves? This will likely affect the presentation given by the media and should help persons to be aware of and able to detect specific stereotypes.

In summary: as discussed earlier in this Curriculum (Part 1), various pedagogical approaches are possible. Please review the list in Part 1 and decide which approach to apply to the suggested Activities below and others that you may formulate.

• Predict how this event will be covered by a newspaper, a radio station and a television station. How do you think the coverage will differ and why? How much of this difference would be based on the unique characteristics of each medium?
• Select a related event or issue of interest, such as youth unemployment, a corruption scandal, or an environmental pollution disaster. Working in groups, develop a news story on this event that would appear on radio, in a newspaper and in a television news programme. For the radio, the story can be no longer than 20 seconds; for the newspaper, 210 words; and for television, 1-2 minutes. After completing the stories, discuss the results using the following questions as a guide:
  • How do various media affect the kind of coverage and information that can be given?
  • What codes and conventions are used in the development of each story?
• Create a collage of images or symbols that could be used to promote a school or other institution, considering the target audience and the information being conveyed

• Description and assessment of the kind of news coverage possible in a variety of media
• Development and analysis of a news story for radio, television and newspapers