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Objectives
The primary goal of this assignment is to develop a comprehensive visual package that:

1. Represents African heritage and cultural authenticity
2. Aligns with UNESCO’s branding guidelines
3. Engages and informs diverse audiences and reinforces the conference’s vision

Scope of Work The selected contractor will be responsible for delivering the following:

1. Visual Identity
   • Create a unique and culturally resonant visual identity that represents African heritage, reflects the conference’s vision and purpose and aligns with UNESCO’s branding 
     
      
2. Brand Guidelines
   • Develop a comprehensive visual identity guide that incorporates UNESCO’s branding requirements, including colors, fonts, logo usage, and design principles
     
      
3. Event Design
   • Design printed and digital materials such as programs, posters, flyers, banners, and other collateral that visually reflect the conference theme and messaging (ensure that designs are adaptable for multiple formats and platforms)
     
      
4. Digital Creation
   • Create high-quality graphics and templates for social media campaigns, website banners, email headers, and digital advertisements to boost pre-event promotion, awareness and engagement
   • Develop customized backdrops, signage and visual displays for the event venue
     
      
5. Merchandise Design
   • Design branded items such as badges, notebooks, tote bags or other selected products that resonate with the conference’s theme and heritage focus
     
      
6. Interactive Visual Elements (Optional)
   • Develop interactive visual artworks, such as infographics or animations if required

Deliverables
The deliverables for this assignment include:

1. Visual identity
2. Comprehensive brand guidelines document
3. Event and promotional materials 
4. Merchandise designs 
5. Optional: interactive visual elements
   
    

Timeline
The assignment is expected to commence on 05/03/2025 and conclude by 09/06/2025, with specific milestones and deadlines to be determined during the contracting process.

Qualifications
Applicants should meet the following criteria:

• Experience in graphic design with a relevant portfolio 
• Familiarity with institutional branding (UN preferred) 
• Ability to deliver high-quality work within tight deadlines
• Excellent communication and project management skills

Application Process
Interested candidates are requested to submit the following:

1. A detailed proposal outlining your approach to the assignment
2. A portfolio of relevant work
3. A budget breakdown 
4. References from past clients (optional) 

Submission Deadline
Applications must be submitted no later than 21/02/2025. 

Please send your application to africanheritageauthenticity@unesco.org with the subject line: “Application for Graphic Design Services: AHA – African Heritage Authenticity Conference.”

Evaluation Criteria
Proposals will be evaluated based on the following:

• Creativity 
• Alignment with UNESCO 
• Approach and methodology 
• Budget and cost-effectiveness 
• References (optional) 

Contact Information
For any inquiries please contact write to africanheritageauthenticity@unesco.org