News
“I Believe #ArtMatters” – preserving cultures, connecting lives
In partnership with UNESCO New Delhi, (a not for profit organization), launched on 4 October2020 an advocacy campaign entitled I Believe #ArtMatters.
Considering the considerable need for financial help in the cultural sector due to the COVID-19 crisis, I Believe #ArtMatters is an effort to help provide financial support and resources to artists and artisans as well as celebrate their craft and tradition by bringing their stories to the forefront.
I Believe #ArtMatters premiered as a live concert also streamed on the UNESCO New Delhi Facebook channel, featuring pre-recorded performances and conversations, woven together with the objective of raising resources for the arts community.
The duration of the entire showcase was over three hours, with around 50-60 segments that highlighted various performing and visual arts. Some of the major artists included: Amit Trivedi, Salim – Sulaiman, Harshdeep Kaur, AR Rahman with his Sunshine Orchestra, Kailsh Kher, Raghu Dixit and the Shillong Choir. The hosts of the concert were Manoj Bajpayee and Shabana Azmi, popular and renowned Bollywood personalities.
