Article
Awareness-Raising Campaign on Healthy Lifestyle and Against Discrimination
Supporting the Ministry of Education in implementing its National Response Plan for COVID-19 in Palestine

Finally, the last component of the campaign consists in the “Well-Being Squad” videogame for children and youth in Palestine from age 8 and up that was commissioned by UNESCO Ramallah to expert game developer Playmob Ltd. The videogame aims to transfer positive messages to develop healthy lifestyles skills and socio-emotional competencies, including tolerance, self-esteem, self-awareness, acceptance, mutual understanding, openness, empathy, and respect. The videogame functions as an arcade game where tips that can help improving the player’s well-being get displayed throughout each level. At the end of the game the player gets to pledge what he/she is going to change and/or improve. Game based education allows users to learn through the experience and use of virtual environments while leading them to approach problem solving through critical thinking. The overall idea of the videogame is to challenge the player to follow a healthier behaviour while playing and having fun.
In addition to the above, a dedicated platform was set up to monitor the actual usage of the game. Six months after the launch of the videogame in July, the data collected through the platform showed an engagement rate of 42.7% with more than 423 thousand young persons, having played the game in Palestine. As for now, the majority of players have committed i) to get enough sleep, relax and be mindful (27.5%), ii) stop comparing themselves to others (28%) and iii) to eat healthier food (20%). All three components of this initiative aim to provide key information to the children and youth of Palestine about the importance of following a healthy lifestyle and fighting discrimination. This awareness-raising campaign is part of UNESCO’s effort to strengthen its intervention in addressing inclusive education in Palestine through “Education Cannot Wait”, - a global fund to transform the delivery of education in emergencies -, which was re-programmed due to the pandemic to finance this project as part of the implementation of the National Response Plan of the ministry.
VIDEOS:
- Healthy Nutrition:
- Daily Physical Exercise:
- Personal Hygiene:
- Healthy Sleep Habits:
- Mindfulness:
- Stigma and Discrimination:
VINES:
- Ammar Alaker, Paltel Group CEO:
- Ihab Al-Jariri, Journalist:
- Elham Ghnaim, Counseling Department Head-MoE:
- Hanan Al-Hroub, winner of global Teacher Prize 2016:
- Haneen Mansour, Fitness Master Training:
- Ibrahim Milhim, Spokesman for the Palestinian Gov.:
- Dr. Johnny Khoury, consultant cardiologist:
- Manal Awad, actress:
- Manal Zraiq, Business woman:
- Nai, child 9 years old:
VIDEOGAME:
Arabic:
English: