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"Building Back Better" with the Creative Economy
In declaring 2021 the International Year of the Creative Economy for Sustainable Development the United Nations General Assembly called for attention to the growing role of the creative economy in general and its role in particular with regard to the Sustainable Development Goals including the promotion of economic growth social cohesion and innovation ? The creative economy sectors which operates?at the intersection of?arts culture business and technology have been particularly affected by the COVID19 crisis Despite many pitfalls the public response to the COVID19 crisis around the world has highlighted the importance of creativity and culture in?supporting community resilience? ? As the health crisis wanes in many countries the speakers examine how the creative economy is an asset for?building back better providing policy academic and operational insights ? Isabelle DurantSecretary General ai? United Nations Conference on Trade and Development UNCTAD Jenny Mbaye?Senior Lecturer ? Centre for Culture and? the Creative Industries City University of London UK ? Gilles Bazelaire?Director? KIKK Festival Namur Belgium ? ? VIEW?WEBINAR This webinar developed specifically?for?International Geneva aims to untangle many of the issues related to the creative industries so that creativity can maximize the gains in terms of trade development and social inclusion Organized in partnership with UNCTAD the UNESCO Liaison Office in Geneva and the Délégation générale WallonieBruxelles in Geneva Belgium ? ? ? ? ?