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• Under the “Yi Embroidery Grown Out of the Stone Forest” pilot activity in Shilin, Yunnan Province, the first pilot of Culture|2030 Indicators  successfully concluded, including both secondary data and a primary survey reaching 1885 individuals from diverse backgrounds (54.5% women). The data collected highlighted a positive position within the provincial landscape, where cultural and creative industries (CCIs) account for 8.1% of local GDP, far higher than the 2020 national average of 4.43%. For further information on Shilin’s cultural indicators, see [link to infographic and full report].  
• An Atlas of Shilin Embroidery Patterns has been compiled, categorizing over 200 traditional patterns with their historical interpretations of the cultural roots and their transformation. This is a solid step further for the planned registration of state-level Protected Geographical Indication (PGI).
• A 2-day workshop on Shilin Yi (Sani) Embroidery Product Standard was organized in July 2022, with 50 people (80% women) increasing their capacity in understanding and the further application of the Standards. The Shilin World Heritage X Living Heritage Cultural Exchange Fair was organized in July 2022, directly deepening the networking of the 113 living heritage bearers and enterprise stakeholders (50% women) across Yunnan Province, sensitizing 21,583 visitors on awareness of living heritage.

Under “Miao Embroidery for a Vibrant Homeland” pilot activity in Songtao, Guizhou Province, an online roundtable on university art research field excursion to Dawan Village was organized on 29 Apr 2022 for 321 online participants and 20+ art colleges. In line with the Baseline Investigation Report on Rural Revitalization with Cultural Heritage in Songtao Miao Autonomous County, the Dawan Village Rural Environment Development Plan and the Intangible Cultural Heritage Workstation Development Plan were compiled within the project framework. Starting from 2022, the project is steadily progressing the preparations for establishing an Intangible Cultural Heritage Workstation and the planning and design of a model homestay at the Dawan pilot village. These activities aim to pilot the culture-driven mode for rural revitalization and sustainable development, synergizing Songtao’s long history, culture and natural scenery with cultural tourism. 

For Heritage So Young activity, two youth-led field excursions to SGPS and Songtao were conducted in March and July respectively, with 2 twinning established, 9 videos, 154 photos and 2 articles produced. A webinar on Communicating Heritage Value Through New Media was held in May 2022, helping the participants to enhance the understanding and outreach of heritage values through new media, especially when traditional ways of information sharing encounter increasing challenges due to the pandemic. Based on close monitoring and analysis of media coverage data relevant to UNESCO’s project activities and pilot World Heritage sites, a Thematic Report on New Media Communication was developed to provide insights into how new media plays a role in knowledge sharing and value communication on heritage.  Two online training sessions were held to enhance the awareness of 43 living heritage bearers and community leaders on the importance of e-commerce platforms in promoting and monetizing living heritage crafts and other sustainable livelihood products, and to increase their skills on the communicational and operational techniques on newly emerged e-commerce platforms.

Throughout 2022, 24 news releases about project activities and collaborations on UNESCO's official WeChat and 2 videos on UNESCO's official Weibo attracted 35,000 reads and 540,000 views, respectively.