Novi Sad
About the Creative City:
Designated European Youth Capital in 2019 and European Capital of Culture in 2022, Novi Sad places creativity at the heart of its sustainable urban development strategy. In recognition of Novi Sad's innovative approach towards supporting its creative sector, these nominations have enhanced the cultural vibrancy of the city, which allocates 6% of its budget to supporting the sector. This Creative City relies on an extensive network of local associations to develop its activities in support of media arts: New Media Center kuda.org, Videomedeja, Union of Associations of Fine Artists of Vojvodina and Multimedia Center Led Art.
Thanks to the success of these partnerships, Novi Sad hosted the famous Computer Graphics and Arts Conference (CGA) in 2022, a touring conference that brings together graphic design artists from all over the world for 4 days of meetings and workshops dedicated to media arts. The city has also staged the "Tesla-Light Gallery", an exhibition of light designed by European and Japanese artists, using laser technology and projection mapping to reinterpret built spaces.
Novi Sad also nurtures its thriving cultural scene by creating spaces that are conducive to creativity. On the one hand, the annual "Docek" initiative, led by designers’ and artists’ associations, organizes a festival giving local musicians and digital artists the opportunity to present their creations to an international audience. On the other hand, Novi Sad provides the local creative sector with a 40,000 m² space for displaying and producing artworks, including a gallery dedicated to media arts.
Added value:
As a Creative City of Media Arts, Novi Sad is dedicated to:
Strengthening international cooperation to harness culture and creativity for the benefit of sustainable urban development;
Providing an urban setting conducive to the emergence of talent and the expression of creativity by digital artists, in particular by establishing new partnerships; and
Making creative venues available and organizing events for media arts, laying the foundations for a more inclusive and sustainable society through access to culture.
