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SEVENTEEN, UNESCO Goodwill Ambassador for Youth illuminated Empire State Building in Colors of Youth Support

On 28 October 2024, SEVENTEEN, UNESCO Goodwill Ambassador for Youth, illuminated New York's Empire State Building in their symbolic color. Eliot Minchenberg, Director of the UNESCO Liaison Office in New York, gave a blessing address, celebrating SEVENTEEN’s commitment to inspiring young people globally.
SEVENTEEN lighting ceremony at ESB

The exterior lighting of the Empire State Building turned on with Rose Quartz and Serenity, SEVENTEEN 's symbolic colors. It was an event commemorating SEVENTEEN’s world tour ‘SEVENTEEN [RIGHT HERE] WORLD TOUR’ held in major cities in North America, including New York. SEVENTEEN members Joshua, Mingyu, Dokyeom, Vernon, and Dino attended the lighting ceremony.

We sincerely hope that our dedication to supporting the bright futures of young people around the globe resonates with even more individuals through this event.

Vernon, on behalf of the team, SEVENTEEN, UNESCO Goodwill Ambassador for Youth

I am so excited to see the Empire State Building light up in SEVENTEEN’s official color, Rose Quartz and Serenity. I hope everyone, including our beloved CARATs, enjoys today’s lighting event.

Vernon, on behalf of the team, SEVENTEEN, UNESCO Goodwill Ambassador for Youth

The occasion marked a significant milestone in SEVENTEEN’s ambassadorship with UNESCO, which appointed the group as its first Goodwill Ambassador for Youth in June 2024.

As they sing in their song Shining Diamond, ‘Slip into the diamond life’. Their journey and talent inspire millions of young people—millions of Carats—to believe in themselves and their ability to shine and grow, just like diamonds. We are thrilled that SEVENTEEN joined UNESCO as Goodwill Ambassador for Youth in June 2024. This appointment reflects their deep commitment to social impact and the well-being of young people around the world.

Eliot Minchenberg, Director of the UNESCO Liaison Office in New York

Now, more than ever, we must act with youth, ensuring that their actions shape a brighter, more inclusive future.

Eliot Minchenberg, Director of the UNESCO Liaison Office in New York

SEVENTEEN’s Ongoing Commitment to Youth Growth

SEVENTEEN, UNESCO Goodwill Ambassador for Youth, continue to amplify the organization’s mission to foster youth empowerment and inclusion, encouraging young people to contribute to building a brighter future for all. On 12 August 2024, International Youth Day, UNESCO and SEVENTEEN launched the “Going Together – For Youth Creativity and Well-Being” Global Youth Grant Scheme. Supported by a 1 million USD donation from SEVENTEEN, the initiative will fund 100 youth-led projects worldwide, focused on social impact, confidence-building, community creation, and supporting youth mental health, arts, and sport.

The 100 grantees will be announced in mid-November 2024. Alongside the grants, recipients will receive capacity-building and mentoring to help bring their impactful projects to fruition.