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Dr Nuria Sanz, Officer in Charge UNESCO Office in Cairo and Dr Moamen Othman, Head of Museums Sector at MoTA , announced the launch of the "Guidelines for the Interpretation and Presentation of Cultural Heritage Sites in Egypt." This groundbreaking event represented a significant milestone in preserving and promoting Egypt's cultural legacy and an exemplary model of international cooperation with the framework of the “improving accessibility and Presentation of Cultural Heritage Sites and Museums in Egypt”, project supported by UNESCO.

Scheduled for 3 September 2023 at the Museum of Islamic Art, the launch event gathered numerous guests, Ambassadors, including government officials, renowned archaeologists, heritage experts, representatives from MOTA, UNESCO, UN family in Egypt and respected members of the media. This occasion served as a reference of a closed relation and complementarity between the Ministry of Tourism and Antiquities and UNESCO Regional Office in Cairo in ensuring the responsible interpretation of Egypt's cultural heritage sites.

The "Guidelines for the Interpretation and Presentation of Cultural Heritage Sites in Egypt" are the result of an extensive collaborative effort developed by heritage expert in different disciplines, drawing upon their combined expertise and shared commitment to the preservation of cultural heritage. These guidelines provide a comprehensive framework for enhancing visitor experience and knowledge while preserving Egypt's cultural treasures' authenticity and integrity.

The guidelines encompass various aspects, including site interpretation, visitor engagement, storytelling techniques, accessibility, sustainability, and the integration of cutting-edge technologies. By adhering to these guidelines, Egypt aims to create immersive and educational experiences that enable visitors to appreciate the nation's rich cultural heritage better.

Distinguished speakers and attendees, the Head of UNESCO Cairo (a.i) and prominent national and international archaeologists and experts, delivered insightful presentations during the launch event. This presentation emphasized the importance of responsible interpretation and the significant impact it has on preserving and promoting Egypt's cultural heritage. It was an opportunity to engage in thought-provoking discussion on how to implement the Guidelines.

Furthermore, the launch event featured live demonstrations showcasing innovative technologies and interactive exhibits, highlighting practical examples of how the guidelines can be effectively implemented to create engaging and immersive experiences for visitors.