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The United Nations Educational, Scientific and Cultural Organization (UNESCO) Office in Bangkok (UNESCO Bangkok) is seeking a contractor to 
 

(1) implement an IPR awareness-raising campaign, 

(2) conduct a scoping study to understand the situation of IPRs for the Cultural and Creative Industries (CCIs) in Thailand including existing legal provisions that can be useful to the targeted audience, i.e. cultural and creative professionals, as well as digital creators, producers and disseminators, 

(3) develop and test the toolkit on ‘Intellectual Property Rights for Thailand-based Cultural and Creative Industries in Digital Environment’.

The UNESCO Korea Funds-In-Trust (KFIT) for the Development of Cultural and Creative Industries has, for over a decade, invested in the development of creative sectors. Building on this momentum and fully embracing the expanding digital environment, KFIT is shifting its strategic turn toward supporting cultural entrepreneurship in the digital era.

Against this backdrop, in 2021, UNESCO launched a new project titled “Digital Creativity Lab” with the KFIT funding to address the digital skills gap in the cultural and creative industries and to strengthen policy frameworks. The Digital Creativity Lab aims to bridge the digital divide in the culture sector by sharing knowledge and improving digital competencies of the creative workforce at regional and national levels.

The project, implemented in Thailand, Indonesia and Republic of Moldova, supported digital policymaking and capacity-building programmes in the context of the UNESCO 2005 Convention of the Protection and Promotion of the Diversity of Cultural Expressions. Measures were developed and capacity-building activities were provided, such as the review of copyright legislation for music streaming, the creation of business incubation programmes for digital creative skills, following comprehensive participatory national mapping exercise to identify digital skills gaps in the beneficiary countries. Phase I (2022-24) focused on mapping the digital skills gaps in countries and regions, as well as developing curricula to enhance the awareness and capabilities of professionals in the cultural and creative industries, while Phase II (2025-26) will predominantly utilize the curricula and measures developed for incubation and capacity-building activities to advance national-level good practices.

One of the planned activities under the Phase II concerns an awareness raising campaign and capacity-building materials aimed at strengthening Thailand-based creative industries through enhanced use of the IP system by cultural and creative MSMEs, in light of changes in the digital era. Intellectual property is gaining wider acceptance as a driver in the creative economy and an increasing number of countries are adopting a strategic approach to the role of intellectual property in unleashing the potential of creativity and monetizing it to the benefits of creators, stakeholders and society as a whole (WIPO). The campaign objective will upgrade the skills of Thai creative industries stakeholders and enable and empower them to create, promote and protect using the intellectual property mechanisms. 

In this regard, UNESCO is seeking a contractor to (1) implement this awareness-raising campaign, (2) conduct a scoping study to understand the situation of IPRs for the Cultural and Creative Industries (CCIs) in Thailand including existing legal provisions that can be useful to the targeted audience, i.e. cultural and creative professionals, as well as digital creators, producers and disseminators, (3) develop and test the toolkit on ‘Intellectual Property Rights for Thailand-based Cultural and Creative Industries in Digital Environment’. Such study is built upon resources, such as ,  (2022), and  (2023).

The contractor is requested to carry out the following tasks:

1. Organize an online awareness-raising event for World Intellectual Property Day on 26 April 2025;

2. Conduct a scoping study to understand the situation of IP rights for the Cultural and Creative Industries (CCIs) with a special focus on the digital creative industries in Thailand, including existing legal provisions useful to cultural and creative professionals, digital creators, producers and disseminators;

3. Utilize the scoping results to develop and produce text and audiovisual materials for an online toolkit on ‘Intellectual Property Rights for Thailand-based Cultural and Creative Industries in Digital Environment’ in both Thai and English languages, covering creative sectors (e.g. crafts and folk art, design, film, gastronomy, literature, media arts and music, etc.) and addressing topics on IP protection, management and commercialization for creators;

4. Organize and facilitate at least one online capacity-building activity to pilot and test the toolkit;

5. Refine and finalize the toolkit and include a glossary of terms in both languages.

By 15 April 2025, the agenda and PR materials of the awareness-raising event for World Intellectual Property Day;

By 30 June 2025, the scoping study, the draft toolkit, the agenda and the list of participants for the capacity-building activity on ‘Intellectual Property Rights for Cultural and Creative Industries in Digital Environment’;

By 30 September 2025, the final toolkit contents and glossary of terms

Remote / Thailand

• Over 5 years of professional experience in Intellectual Property Rights and related legal provisions, especially in the contexts of Thailand or South-East Asia;
• Have a roster of allied professionals in fields related to digital expressions in creative industries, digital business administration, Intellectual Property Rights (IPRs), laws and regulations for digital creations, who can be called upon to lead or contribute to the planned activities.

• Long-term experience in toolkit development for on-the-job training in IPRs;
• Familiarity with UNESCO’s work related to the cultural and creative industries;

Interested organizations are invited to submit to UNESCO Bangkok the application package including

• Institutional/organizational profile,
• A technical proposal illustrating how the tasks will be carried out,
• A detailed financial proposal (budget estimation) indicating rate per unit.

Application package is to be sent no later than 28 February 2025, 18:00 Bangkok time (GMT+7).

To the attention of:

Chief of Culture Unit
UNESCO Regional Office in Bangkok
Email: culture.bgk(at)unesco.org

Only short-listed companies/organizations will be contacted.

#CallForProposals #CreativeIndustries #CreativityCulturalDiversity