WRD2024 - 13: Radio and Jingles
Presenting a World Radio Day Minute. Proclaimed in 2011 by UNESCO and endorsed by the United Nations General Assembly in 2012 as a UN International Day, February 13 is World Radio Day…
Do you remember the jingles from the radio stations you grew up with? Jingles, sounders, and bumpers are terms used to describe production elements used by radio stations to establish and promote their brands. Although jingles go back decades and evolved over the years, they remain effective and popular – especially in commercial radio. They make radio sound like, well radio. They are also a mainstay of the advertising world to promote products on the radio. There are jingles that go back to 1926. Thousands of radio stations on the five geographical regions maintain the tradition of using station-identifying jingles in a variety of languages to specifically brand their platforms while maintaining the general flavor of being radio. This has been a World Radio Day minute from UNESCO.
on this subject:
World Radio Day 2024
Type: Promotional material
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Publisher: UNESCO Communication and Information Sector
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Rights: CC-BY-SA